Google Analytics‘s new version has been launched with the objective to introduce new features that can help digital marketers understand customers’ preferences. Google Analytics 4 (GA4) emphasises more on your marketing efforts to maximise your ROI and optimize digital marketing activities to boost engagement

Testing is one of the most crucial phases when developing a software or tool. In today’s era, companies are driving towards automation testing to save human errors, time, and energy. It is testing software in which the execution of testing scripts or cases is

The webinar is powerful to build your brand, organise events online, establish and boost your authority in the competitive market, and generating potential leads. However, not all webinars deliver the same outcomes. If you want to make the most out of your webinar, delve

Cyber infiltrations are perhaps the biggest threat to tech startups. While several tech giants know how to protect their data and ensure optimal cybersecurity, startups fail to do this precisely because of the lack of proper education or funds. This makes the rate of

Social media platforms have grown like powerful marketing tools. They are more than connecting friends and relatives. Now, businesses have been using platforms like Instagram to promote their services and products. You can show demos of your services, reveal exciting features of your products,

Let’s say you have a feature-rich website with a user-friendly interface. What now? Is the job done? Of course, not. You need website visitors to drive traffic and, therefore, sales.  But how will you get visitors to check out your website?  I guess your

Lead management is one of the effective processes that will help you attract and manage potential leads or customers. All types and sizes of businesses across the globe have been creating and upgrading lead management strategies to generate higher revenue. It is one of