Nowadays, business owners are using WordPress to design and develop fully-fledged business websites to represent their business in the online market.
WordPress is one of the most dominant content management systems on the web. It lets you build a beautiful and professional looking site from scratch with ease. But launching a WordPress site is not enough. For generating leads and maximizing web traffic, you need to market your site effectively.
Of course, the unique content and interactive web design attract web visitors, but for driving more web traffic, you need to follow some basic as well as advanced tips/tricks. A website’s usability and accessibility are determined by the flow of web traffic. If you want to influence more visitors towards your site, you need to give them a rich user-experience, easy and user-friendly navigation system.
Well, you can utilize WordPress plugins to optimize your site for search engine platforms including Google or Bing. But for effective results, you need to consider some compelling ways that can help you increase web traffic on your site.
So, let’s take a look at seven most productive tips to let you generate more potential visitors towards your WordPress site.
1. Posts Optimization in the SERPs
If you are serious about increasing your web traffic, then you need to optimize all your posts for search engines, particularly for Google. You should upgrade your blog posts on a frequent basis to make it appear on top of the search engine ranking pages. It will help you get more visitors.
However, most of the site owners don’t even realize how their post is presented on the SERPs in Google. If you want to encourage your visitors via your posts, you need to consider these two things:
- Your blog post’s title: Optimize the title of your blog post so that you can allow the web audience who are making the use of Google to explore more information.
- Meta Description: Don’t forget to write the meta description for your blog posts. A short and precise meta description gives a clear-cut idea about what they can get by clicking on your link.
Note: You can also make use of WordPress by Yoast plugin to quickly and easily optimize the title and meta description of your blog post.
2. Embed Breadcrumbs
Breadcrumbs navigation boosts the accessibility and usability of a WordPress site. It allows your visitors to track their path back to their original landing area.
In other words, it provides your web users an instantaneous idea of where they are relative to the formation/structure of your WP site. It lets them navigate via your site with ease.
In fact, breadcrumbs added on your site are also showcased within the Search Engine Ranking Pages (SERPs). This allows web users to gather more information about your site before accessing your site in real-time.
So, you should add breadcrumbs to drive more traffic to your WP site.
3. Add Unique and Captivating Content to your Site
Fresh and unique content is one of the significant online marketing factors that can determine the success and growth of your web business. Intriguing, neoteric and informative blog posts have the ability to encourage visitors to access your site or blog.
If you are specialized in your field, then you should explore more, extend your knowledge and clog up into your posts. This will not only help you drive more readers, but also improve the quality and performance of your site.
In fact, the content is one of the three pillars of SEO, which means Google and other search engines quickly read and index those sites that include unique and quality content.
Tip: Try to write the content that can give precise information about your site/business to the web audience in an engaging and captivating way.
4. Split Test your Headlines
Appealing headlines let you drive more visitors to your WordPress site. It is the ultimate way to leave a positive impression on the web audience. Headlines are considered to be the first gateway towards your site. Thus, it becomes essential to split test your headlines.
With the use of Split Testing WordPress plugins, you can generate multiple headlines for your posts and pages, and also randomly display them to your visitors to measure the click-through rate.
The split test lets you immediately decide what type of headlines engage visitors, and then you will be able to create better headlines for your potential and expected visitors.
5. Interlinking of your Posts & Pages
Interlink your posts and pages for generating more traffic or for getting higher ranking on search engine platforms. You can link your new blog posts with your previous and relevant one to get an increased number of users on your site.
It allows search engines to crawl and index all your posts and pages and even view the structure of your site like the breeze. This will also enable you to drive visitors for a longer time, which in turn reduce the bounce rate of your site. It is important because a reduced bounce rate ensures the high-quality of your site’s content.
Overall, we can say interlinking of posts and pages lets you generate positive results in terms of search engine ranking and higher web traffic.
6. Listen to your Audience
In order to get higher web traffic, always listen to your audience.
Social networking websites are one of the essential aspects that you can use to promote your web business. Platforms like Google+, Facebook, Twitter, Pinterest lets you establish a unique online identity in the web market. You can use these platforms to promote your blog posts, and also set up a robust communication system with your potential visitors.
It is always good to read other user’s comments/tweets to see what they are expecting from your site. In fact, social media websites let you grasp the vein of web audience about what they want from your site. This will help you improve the quality of your content, which is good from both your and reader’s viewpoint.
7. Don’t Forget to Share your Content
You can also increase traffic by promoting and sharing your content on the most popular social media platforms. Write short, engaging, crispy and unique messages on Facebook, Twitter, Google+ and LinkedIn to drive the attention of more and more potential visitors.
You can even influence them to read and share your blog posts on their personal social networking accounts. Moreover, you can re-tweet on any popular tweet or share Facebook posts, or re-post to your G+ page to make your site visible on search engine platforms.
These are the seven most productive tips that can help you in increasing the web traffic on your WP site. So follow these tips and influence the ranking of your site on various search engines platforms.