Online shoppers want to know that the companies they choose can provide valuable information even if it isn’t about an explicit product. They will return to a website or social media page that has stimulating content about subjects in which they are interested. That is the basis of content marketing.
e-commerce and content marketing go hand-in-hand. Customers that shop online is more apt to pay attention to online marketplaces that have strong content marketing. They will also be introduced to products in a way that is both engaging and informative.
Magento & Content Marketing
Magento is a powerful platform that combines content management with other important e-commerce tools. Companies that employ Magento receive a page builder and a point-of-sale solution in an easy-to-use and understand the program.
Content marketing is made easier with the Magento content management system. Online merchants use reliable platforms to ensure the right content is used to reach their chosen demographic.
Clients can easily learn what type of content is viewed and shared most often. Because Magento makes it simple for a company to post articles, videos, and social media items, each type of content can be created and tracked to find what generates the most interest. They can then use that information to duplicate results and add to their customer traffic.
Another bonus for using Magento for content marketing is the ease with which items can be shared. Professional web developers can customize a Magento-powered website with a blog that can be shared through the most popular social media platforms. As content is shared, the company is introduced to more and more potential clients.
Can We Call it a CMS System?
Both no and yes. Magento content management is extremely important for the whole system. However, to call Magento CMS only a content management system ignores all of the functions that are offered.
Companies can use Magento content management system for creating digital content, but they also use the system for running back-end and front-end programs.
Customers use Magento for inventory management. A business can keep automatic track of all materials with Magento’s architecture. It even integrates with online marketplaces so when items are sold through conglomerates they are automatically removed from the digital inventory.
Clients use Magento for payment gateways. Magento integrates with PayPal for simplicity. This allows customers to use their existing PayPal accounts or pay by credit card without having to log in.
Magento also has branding and advanced marketing features, including SEO. The program was created with the idea that businesses may want or need to create multiple websites with online marketplaces. All marketing and product catalogs can be shared across different sites without problems.
e-commerce Content Management
A client that uses Magento Content Management System to manage their content can expect a powerful platform that attracts new customers all the time. While Magento provides the basis for excellence in content management, the most important factor is how its utilized.
Magento CMS is not a magical tool that can generate new customers in a blink of an eye. Rather, it is a strong and flexible tool that can be used by that in-the-know to create a stunning e-commerce experience. It can be used to the main site as well as an online store, blog, newsreel, and microsites.
The advantages of Magento are numerous. The platform is simple, has marketing features that are often overlooked with content management systems, and is useful for all types of industries. There is even an open-source version that is free to use.
There are some disadvantages to Magento that should not be overlooked and there may be ongoing costs for updates. Companies need experienced experts in Magento.
Luckily, Magento has almost no limitations, and hiring a professional backend developer whos an expert in Magento is the ideal way to get started. Likewise, while a business does need to plan for the cost of add-ons, they are well worth the price.
Content Management in Different Platforms
Magento is not the only e-commerce solution offering CMS. Other platforms like Shopify and WooCommerce have a variety of features that are used by some of the most well-known worldwide companies. Organizations should consider all of their options when selecting an e-commerce platform.
Magento offers the ability to use numerous add-ons. New extensions can be created by professionals who know exactly what a specific company needs to amplify it’s messaging.
Add-ons might include specific report-making capabilities. They could be used to allow customers to log in to a website for a more tailored experience. Add-ons might entice customers to leave reviews or even reward them with discounts.
Extensions for Magento are extremely varied. They include one-click shopping experiences, easy site navigation, special promotions, search engine optimization, custom size charts, and much more.
Of course, none of the add-ons and extensions are useful if they are not customized for the individual website. This, along with the vital need for a professional-looking and functioning site, is why it is vital to employ a trustworthy developer.
Another limit of Magento is that it only stores, sorts, and reports on the content. It does not create content marketing pieces. That has to come from someone who is well-versed in the needs of the client. However, Magento does help to manage SEO so content creators can know what keywords to use when seeking an audience for their content.
Unlocking the Power of Magento
The true power of Magento comes from custom add-ons. Being able to customize a website and online shopping platform makes any e-commerce site stand out from all others. If you need custom Magento development so you can hire an expert Magento developer that unlocks business capabilities for Magento-powered websites.
Dave Wood is an industry expert within the supply chain and logistics technology landscape. He works at Chetu Inc., Plantation, Fla., a custom software development provider and thought-leader within the IT community. He offers commentary on changing tides within logistics and how inventory and warehouse management systems can propel all facets of retail and supply.