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Social media has had a tremendous influence on today’s business world. Everybody wants to gain social media attention on a variety of social platforms, from the biggest ones like Facebook or Instagram to numerous little sites you can find online. Due to the ever-increasing competition and bigger demands on today’s, market, gaining a competitive advantage can be a real challenge. You may think that it’s easy to coordinate and boost your social pages by using countless tools available today, but it’s not. Even with the right knowledge and skills, you may encounter a number of obstacles that you will have to struggle to secure your position high in the top ranks.
Due to the constant change of marketing trends, you must be aware that there is no secret, magic formula on how to boost your social media pages. That’s why we will walk you through some essential and simple steps how to leverage your social media presence and triumph in your future social media marketing campaigns.
Choose The Right Channels
The first and the most important step every experienced marketer needs to do is to choose the media channels that will suit their organization. While there are hundreds of social media platforms that could help you gain visibility, you need to keep in mind that not all channels are visited by your target audience.
Instead of spreading your time too thin, consider your target audience and the content you are willing to promote and opt for the channels where you will be able to engage not only the existing but also new audience that is not directly connected to your product or service. At the same, rather than choosing too many channels, opt for only a few platforms that you think will contribute to your success, and, then, focus your attention on them.
Produce Vibrant Content
Once you have identified your social media channels and the audience you want to target, you are ready to focus your efforts on creating the content. However, make sure you create powerful and engaging content that your audience will actually want to read. In this way, you will provide your readers with some real data that can either help them solve their problems or come up with useful ideas they can implement in their everyday life. Also, make sure you prepare your content in advance so that you will be able to promote it accordingly and concentrate on doing some other work. Besides using appropriate marketing project management tools, use services such as Buffer or HootSuite and manage your content like a boss.
Follow and Engage Influencers
The first thing you need to do is to find media influencers that will help you promote your content. Platforms such as BuzzSumo and Social Rank can help you with that. Naturally, to gain their interest and trust, you need to get to know your influencers and promote them and their content on many levels. Invest your time into researching their blogs and monitoring their social accounts to find as much valuable information as possible and familiarize yourself with their field of expertise.
Finally, compensate them. Show them that you care by making them feel appreciated and acknowledged. There are many ways you can do this from sending them more samples of your work as a sign of appreciation or offering them a number of perks.
Document Your Ideal Customers
Even the best marketers will fail if they are targeting the wrong audience. For example, if you are selling dog food, you would want to improve communication with all the dog lovers and position yourself on pages which they visit most frequently. Choosing the right target audience is one of your top priorities because it will help you navigate your marketing efforts and promote your product on particular social channels. To do that, you first need to ask yourself the following questions:
- How old are they?
- What is their location?
- What’s their profession?
- What are their pain points? (what bothers them)
Which social media platforms do they often visit?
Identify Key Metrics
All your social marketing efforts and agile project management will be in vain if you don’t select the right metrics and evaluate the entire outcome of the campaign. This is the only way for you to gain insight into how many people have decided to convert and whether the campaign is making any progress or not. Besides using tools that let you measure your ROI and marketing efforts such as Google Analytics or Optimizely, here are a few things you need to consider if you want to evaluate your marketing campaign:
- Conversion rate
- Time spent on Website
- Brand Mentions
- Total Shares
Promote Social Media Contests
The best way to engage your audience and make your brand’s promotion entertaining is to involve your customers in games and quizzes. Trivia games will bring you more likes, follows and generally increase your traffic. Also, allow your followers to participate in online social contests by asking them to share an image or some other piece of content and earn some free stuff for doing practically nothing. Give away a good prize like traveling to an exotic country or your product for free. It’s a friendly nudge to not only your faithful audience but also people across a variety of platforms.
If you want to grab your audience’s attention, and more importantly, create a strong customer base, you need to be there for your clients in real-time. Besides giving them prizes and special offers, you should always provide feedback as soon as possible.
Rather than letting your clients wait for your response, show them that you care about their needs and requirements and be responsive. This means interacting with your audience by responding to posts and communicating when they show interest. Show them that you think about their emotions and attitudes and they will soon want to read more of your articles and eventually buy the product or service you are offering.
While these tips cannot magically transform your marketing efforts, they can lead you through the process of social marketing and undoubtedly help your brand hit the top ranks.