Brand Consistency-A Web Design Essential

So you are online, you have finally launched the website of your dream startup. You purchased the domain name, you came up with a catchy slogan and structured a robust business model, and all that you need is an effective way of getting the attention of the targeted audience. You have a stunning website, an effective digital marketing strategy, now all that you need to do is to create a strong online presence and visibility of your brand. For that, you need a website design which corresponds with brand consistency.

Your brand story connects you to your potential business prospects and targeted audience. For that very reason, having a website which matches with your brand story and narrative is all that you require to make your products and services authentic and your brand story a bit more engaging. There’s no better way than to integrate that brand narrative in your website to maintain the consistency of your brand and its offered products. It not only provides you with increased consumer recognition; rather, it also elevates your online business stature.

From the well-selected color scheme and layouts to thoughtfully chosen font style and typefaces, all these elements play a huge role in building brand representation. However, cluttering these design elements and overdoing the design for gaining traction is not a suggestible way to induce brand consistency.

Establishing brand recognition with a lasting impact is often related to finding the right and most suitable logo design for the brand—a design that looks good on product packaging, has great visibility on marketing platforms and conveys the brand message smoothly. However, brand consistency is a crucial element that plays an active part in strengthening brand identity.

The first thing that makes a lasting impression on the customer’s minds is the overall experience. Regardless of how great and useful your products are if you fail to provide the users and customers with great purchase experience, there is a high chance that they won’t come back to your site. While on the other hand if you fail to maintain brand consistency or you make some few changes to your brand and its strategies, the chances of a decrease in customer responsiveness and loyalty are high.

A step-to-step guide to induce consistency in your website design:

website design

It is necessary to reiterate and remind your customers about your brand’s message, values, and visuals; this trick works like magic when it comes sot building strong brand consistency. However, for that, business organizations and brands have to ascertain all the major identity-building elements. All these elements should work in coherence to establish a great brand identity and stronger brand consistency. It’s easy said than done, therefore to put your hassles and worries to halt we have compiled a comprehensive guide for the incorporation of consistency in your brand’s website. Take a look:

  • Stay Loyal to Your Color Wheel:

color wheel

When it comes to designing a website, colors play a crucial in establishing an emotional connection with the targeted audience and potential viewers and users. Every color you choose evokes a certain type of emotional response. That’s when color theory and psychology comes into play. Whether you are designing a logo using an online tool like Logo Verge or you’re a building a website, the right combination of colors provides your customers and potential business prospects with an insight about your brand’s core values and message. For instance, black and red give edginess while brown and green induce earthiness in your design.

Once you are done with selecting the primary and secondary colors of your design, it’s time to put those colors to use. Select a dominant base color and use it in your background, headlines, illustrations, and subheadings. Now go for a slightly subtle shade of the solid base color and use it for functional aspects like in navigation tabs, sidebars, icons, and menus. A well-thought-out color coding gives a sharper and tidier look to your website.

  • Leave Some Breathing Whitespace For Your Web Design:

Breathing Whitespace

Cluttering every inch of your design layout with design and visual elements will not provide you with great and appealing web design. However, the necessity of breathing space and leaving some whitespace in your design cannot be denied. Leaving a [proper amount of whitespace in your web design doesn’t make your poor designer; rather, it elevates the attention span and comprehension of web design by a significant percentage.

Instead of cramming your website with images, visuals and web-content, leaving whitespace increases the design legibility and communicates your brand’s message effectively. Well-balanced visuals and content and well-proportionated whitespace are the crucial aspects of creating a great web design. Since it provides your brand with attributes like organization, well-polished look and ease of accessibility—the key attributes necessary to make your brand recognizable.

  • Font Simplicity=Design Uniformity:

Design Uniformity

Just like consistent colors provide your web design with a tidy look, simple and well-selected fonts keeps your design uniform and well-balanced. Using too many font styles can drive the attention of your audience away from the core message. Instead of going for overwhelming usage of fonts, select two or three complementing font styles to maintain consistency in your design.

Whether you go for a simple sans serif font a sleek freeform script, make sure that it goes with your typeface and is legible enough. Some fonts and typefaces are too bizarre for design practicality.

  • Add a Little Bit of Yourself:

Nothing entices the users more than a little personal touch in your design. Tells the audience and viewers about your mission statement, but keep it brief and to the point. Figure out the creative approaches to integrate your brand’s values in web design. Include testimonials in your web design to elevate the brand’s credibility and authenticity.

  • Enunciate Your Visual Elements With Relevant Web-Content:


Factually, vivid and well-balanced and contrasting colors make your website visually appealing, but the same is not the case with images and graphics. Using flashy images and graphics drives the attention of the audience away from the brand’s message. Go for subtle images which can highlight the underlying message while giving aesthetic depth to your web content and the visual content.


From major graphic elements to minute textual details, every element and aspect of your website tells a lot about your brand. A cohesive, well-organized and balanced web design helps in building trust and offer consistency to your offered products and services.

Leave a Reply

Your email address will not be published. Required fields are marked *