Ever since E-commerce businesses started evolving, e-store owners often had one name on their lips. And that is – Magento. Thanks to the flexibility, scalability, and extensibility of the platform, the magic of Magento didn’t take long to spread. In today’s swiftly changing e-commerce scenario, Magento definitely deserves the first spot. If you are an aspiring e-commerce store owner or are wondering why to use Magento for your next website, we will give you 5 reasons to do so:
Embracing Magento – A Sneak Peek at Some Statistics
- A Forrester Q3 report has revealed that Magento is one of the leading B2B platforms
- Techcrunch revealed that nearly 51% of people have stopped buying from brick and mortar stores after the advent of e-commerce stores based on Magento.
- BuiltWith Stats proved that Magento is the second most popular platform with a market share of 17%
- According to other sources, several traders have experienced 10 to 80% of the increase in sales due to the functionalities that Magento offers.
The above-given statistics and many more have proved that when it comes to finding a perfect open source solution, there’s nothing like Magento. Magento Website owners have also had decent experiences with the platform. Now let’s find out the top Magento trends for the year 2018.
1. Secured Platform
Whether you have established a new website or have an old one; bugs, viruses, and other loopholes are dread worthy. In case your website becomes vulnerable, it can do a lot of damage to your business. With Magento, you will rarely face issues. This is because any of the Magento development company today vouch on the security that the platform provides. Magento websites are data encrypted so that there is no security gap. And security being one of the major concerns for any website to run in a stress-free way, Magento continues to be one of the platforms that business owners trust.
2. Excellent Extensions
Once you have established an e-store based and your business starts growing, you are likely to face several nitty gritty pertaining to running your website. Now, Magento per say, might not have the features and functionalities necessary for your business. This is when Magento extensions come of great help. Visit Magento extension marketplace and you will find an array of extensions that take care of admin, shipping, and inventory related issues. Any functionality goes missing and you will be able to find that in the extension market place. These extensions are compatible with Magento 1 & 2 platforms and are ready-to-use.
3. Backed Up by a Strong Community
Open source e-commerce platforms have always been a favorite amongst the developers. Magento e-commerce platform is one of them is the first choice amongst many. Also, a huge community of around 150,000 developers has grown around it. These developers craft different extensions, resolve the queries and bugs reported by the users and contribute to the enhancement of the platform. Once you start developing your website in Magento, there might be times when you get stuck. This is when you would be able to find all your answers from the community of developers.
4. SEO Friendliness
To make one’s digital presence strong, it becomes very important to conduct Search Engine Optimization related activities. Magento provides SEO friendly URLs to the website owners using which, they can create customized meta keywords, descriptions, sitemap, etc. Working on these factors gives a boost to the search engine rankings. Speak to any of the SEO experts and they would tell you why and how Magento is a perfect platform for online marketing activities. Not just that, it is also compatible with modern SEO practices. Instead of conducting SEO activities on your own, it is always advisable to strike a deal with a professional firm that offers digital marketing services.
5. Mobile Responsive
Using the Magento e-commerce platform, it is possible to compile native applications for Android and iOS devices carrying the HTML5 interface. Also, it is possible for the developers to craft mobile responsive websites with drag and drop as well as slide and zoom functionalities. E-commerce store owners appreciate the mobility it provides as buyers are more inclined towards buying from their mobiles as compared to desktops and laptops. If you wish to have an e-commerce website that works and responds smoothly on the go, Magento is your way to go.
6. Customer Segmentation
What kind of audience buys your products? What is the purchase history of a particular customer? How many visits did your website experience last week? Details like this are important when you want to run a successful business. With the help of Magento, you can create segments of your customer base depending on different factors like demographics, purchasing history, shopping cart details, etc. This data can help you strategize your online marketing activities and generate better sales.
7. Extremely Flexible
And last, but not the least, Magento offers a great amount of flexibility. This is quite similar to SaaS platforms wherein the company gets complete access and ownership to hosting. The flexibility in ownership is a factor which fascinates the website owners to choose Magento over other platforms. Also, it lessens the instances of dependability on others when it comes to resolving a specific problem. As and when your business grows, you can add different modules, features, and functionalities to your store without facing any glitches.
We hope the above points are enough to suffice your curiosity as to why use Magento to build your website. With so many benefits, it is sure to reign the game of e-commerce platforms! Keep watching this space for more…
8. Coupons & Deals
Many Magento websites are now deploying a wordpress coupon theme on a sub-page to list their active offers. Regularly giving away Coupons and Promotional Deals in the right manner can attract loyal and long-lasting customers. Festive coupons are known to increase sales by 7 to 10 times. During non-festive days, you can give out deals to clear out old stocks.
Mr. Maulik Shah is the founder and CEO of Biztech Consultancy: Magento Development Company. He is a tech enthusiast and specializes in Magento development. And therefore can write on various aspects of ecommerce technology and provide IT solutions for enterprises, startup businesses across the globe.