Google is a part and parcel of the life of most of the tech-savvy people across the Globe. People use this search engine extensively because of its relevant results and user-friendly interface. Google, too, thinks a lot about its users and this is the reason why it keeps launching several useful products for tech-savvy people from time-to-time. For example- Android, Google Maps, Google lens, Google cardboard, etc. All these products made our life easier up to a great extent.
In this series, Google organized its annual I/O developer conference in this week and focused on a number of new technologies, such as new VR products, Google lens, Android O release, and Siri kingdom (an artificial intelligence bot).
By doing so, Google has demonstrated how it is planning for the future technologies. It is blending the virtual and the real worlds extensively with the help of augmented and virtual reality, which it calls “blending immersive computing”. The head of Google’s AR and VR division Clay Bavor thinks that this process is necessary. As per his statement- Virtual reality can make you really feel transported somewhere else and on the other hand, Augmented reality can bring a type of digital information into your environment and make you feel as it is happening in the real world.
Additionally, Google is planning to add both AR and VR capabilities to its Chrome browser to switch between VR experiences rapidly. Google database, as usual, will identify the products in the real World. For instance, you can easily use augmented reality-enabled phone in the best online casino teh bar and its review will start appearing in Google search in the form of pop up.
Although, Google is trying its level best to grab user’s attention with a lot of new technologies and products. But, not all of them are going to succeed. For example- VR headset. It may not attract the low-end Google Cardboard fans or high-end VR fans.
It’s not the first time Google experienced failure with augmented reality. Previously, Google Glass failed to appeal the customers because Google could address their priority concerns properly. It is expected that Google’s VR headset and new augmented reality-capable smartphones will be made available to users by the end of this year. Let’s see how users respond to these two products.