More and more people are searching products and services through various mobile devices apart from personal computers/laptops. So, to accommodate the changing nature in the browsing habits of users, responsive web design has now become an essential thing for all websites, especially for Magento based E-commerce websites.
It doesn’t matter how much time and money you are applying to make a solid online presence. If your site doesn’t offer an optimal viewing experience to customers on all devices, you are likely to suffer the loss of a large portion of your website traffic and business too.
So, are you mulling what to do to change your current Magento website into a responsive E-store to catch the attention of your targeted customers and increase your sales? If yes, then look at some main tips that will help you to make your website responsive:
1. Use Third-Party Extensions Carefully
There are several thousands of free and premium Magento extensions that play a big role in the establishment and successful working of Magento stores. They allow you to meet the specific functional needs of your E-store and increase its functionalities. However, you must look at the other aspect as well.
Installing and using several Magento extensions on your E-commerce website can make it slow and may suffer your business too. It is recommended that you should use only those Magento extensions which help you to expedite your work and increase the performance of your site. Delete all extensions that you don’t use regularly.
2. Use Reliable Hosting Company
A reliable and cost-effective hosting provider is the backbone of successful websites. Generally, most of the E-commerce website operators host their website on shared servers to cut their operational cost. But shared hosting has a reputation for being unreliable because of high vulnerability to various online security risks, slow speed, frequent downtimes, etc. When your E-commerce website has these problems, shoppers will stop visiting your site and you will suffer a great loss to your business.
To avoid such troublesome hassles, consider hosting your website on a dedicated or cloud server. It will make your site fast, protect it from online security threats and will have fewer downtimes, which means you will get traffic to your site without any problem and chances of lead generation are amplified.
4. High Quality SEO For Your E-Store:
Google loves to include only high-quality websites in its search index which provides relevant and useful content to users and help them find products and services easily. SEO helps your site to appear up in the SERPs of Google and other search engines.
When an E-commerce website is displayed on the first page of search engines, their owners receive traffic and make sales. That is why; all marketers exercise the different practices of SEO to gain visibility, more visitors and ROI as far as possible.
You need to implement the various practice of SEO to help the search engines to find your site. In general, you can do following to keep getting immense traffic to your E-store:
- Update your website, its blog and social media pages with unique, high-quality and useful content at regular interval,
- Keep the site structure simple and straightforward,
- Make sure users don’t have any navigation problem on your website and all of its pages are easily accessible,
- Update product descriptions from time-to-time,
- Make sure that you place your main keywords in your content, page URL, alt-text of images, title tag, meta-descriptions, and at other places. This will lift your site’s ranking in search engines and people will easily find your content.
- Pay special attention to link building and Email marketing to expand the clout of your E-commerce site easily in all directions in a short duration of time.
5. Select A Correct Theme For Your E-Commerce Store
As there is abundance of E-commerce players in the market and all try to attract more and more customers to increase their sales, the theme you select plays an important role towards the success/failure of your site. If your site’s theme is monotonous, it will not get noticed by the customers. You must conduct extensive research and keep a lot of factors in mind while choosing a perfect Magento theme for your website.
6. Make Your E-Store Mobile-Friendly
The way of using the Internet is changing rapidly. Now people are using various mobile devices, watches, gaming devices, laptops, tablets, and computers to access websites. So, if your website is not optimized to be viewed on several devices, you may lose a big share of traffic and sales that originate from different sources.
When you make your website mobile-friendly, it allows users to purchase your products easily by browsing through mobile devices. It will help you to receive more traffic to your site, increase the readership of your content, boost sales and provide a greater exposure to your business rapidly.
If you run a Magento E-commerce store, making it responsive is essential for acquiring more customers and increasing sales. The successful implementation of the above-mentioned tips will make your E-commerce website responsive and will boost your E-commerce business clout easily.