All website owners and digital marketing professionals always talk about the website indexing. Actually, it’s a process in which search engine bots visit your website or its pages, evaluate their usability for the targeted audience, and add them to their databases.
This helps search engines to display the indexed websites/web pages in search results against the search terms/keywords entered by the users. Sometimes, due to a number of factors, search engines don’t index a website or its pages. This situation is called website deindexing.
Website deindexing means you are unavailable on the WWW. Anyone can steal your content, website design and layout style, republish it on his/her website, get it indexed by Google before you, and capitalize its commercial benefits without making any investment & efforts.
Deindexed websites or web pages work like a free gift to content thieves. It is you who are on the receiving end and facing a tremendous loss every day. So, how to deal with the problem of website deindexing and accelerate the pace of its indexing on Google & other search engines in an easy way? Let’s find out.
1. Turn off the Nofollow Tag Before Making Your Website Live
Generally, nofollow tags are used by website designers and developers. They make use of this tag to ensure that search engines can’t visit and index incomplete websites or web pages as it can let users have a negative perception about the brand. Sometimes, before launching a new site, they forget to turn off the nofollow tag. In this case, Google or other search engines can’t visit your website or Index it in their database. So, ask your website designer or developer to turn off the no-follow tag before making the site live. This will help search engines to easily find your site or its web pages using been keywords and phrases.
2. Carefully Read Webmaster Guidelines
As a website owner, admin, or digital marketing professional, you must read the webmaster Guidelines as it includes all the things that one needs to do all the things to get his/her website indexed by search engines. It also includes the details of all those activities that could provoke search engines to deindex your website. Having a clear understanding of Google’s webmaster Guidelines will help you to get your website indexed by Google’s bot easily and quickly.
3. Submit Your Website To Google & Other Important Search Engines
You must know that millions of new websites and web pages go online every day. So, search engine bots are always busy visiting newly submitted websites or web pages, evaluating their usability for the targeted audience, compliance with the established rules and regulations and regulations of website optimization and operation, and finally indexing them in the database.
If there are too many submissions of new websites or web pages for indexing, then delay in website indexing is possible. Don’t get worried at all. Just submit your website to Google & other important search engines. Search engine bots will visit and index your website as soon as possible.
4. Add a Sitemap To Your Website
A website may have many pages under different categories and subcategories. Due to the abundance of the submission of new websites or web pages for indexing, search engine bots tend to visit only high-quality pages of a website and leave the unimportant ones. It is possible that Google may not know about an article you have published your website.
Therefore, you need to add an XML sitemap to your website. In that case, search engine bots can easily know the important pages that are ready for indexing. You can also add an HTML sitemap to your website for users. It encourages Google to pay attention to the highly visited and popular pages on websites and display them prominently in the top search results.
5. Take Care of Website Quality Issues
Website quality issues play an important role in the indexing of newly launched as well as old websites. Today’s Internet users are highly demanding. They access websites from different places and on multiple devices and expect immediate results. So, your website should load fast on all devices and must offer the optimal view on leading Internet browsers.
Have a look at the UX and UI factors of your website and evaluate how easy it for the audience to use your website and find the desired stuff. Google prefers only those websites that offer 100% satisfaction to users and help them find what they are looking for.
If you are not able to audit the website quality yourself, hire a professional website design and development company to do the troubleshooting job. Make sure your website is free from annoying errors and is perfectly ready to be used by the targeted audience.
6. Increase the Frequency of Website Updating
Search Engines always look for new pages to offer the best possible results to Internet users. If you want new pages to fly into Google’s index several times faster, then update your website regularly. The more often you update it, the more search robots will visit it and give you its business benefits. On Google, new pages can fly into the index almost every day.
There is no information on updates of search results as it is dynamic and changing constantly. This is where the main search engine optimization technique comes into play. Always use the latest SEO tips to optimize your website and make sure you are completely following Google’s guidelines for SEO.
7. Take Care of Content Quality
We all know that high-quality, unique, data-filled, and SEO-optimized content is demanded by digital marketing professionals every day to conduct different SEO activities and fetch tangible results. In order to meet the growing demand for high-quality content, most content developers use unlawful practice. This results in the creation of low-quality content, which is not suitable for digital marketing activities.
Google & other search engines hate the use of low-quality content in website optimization activities as it confuses search engines bots while determining the quality of two similar content available on different web resources. Google can ban your website completely on its platform if you keep up the use of low-quality content in SEO activities. Website indexing is often caused by low-quality content.
Therefore, don’t use the article spinning tools to create content. You can write useful content yourself or hire professional content writers to do the job. Ask content writers to create high-quality content with proper formatting, images, hyperlinks, charts, audio, and video files. Perform the content proofreading work at least 3 times to eliminate all possible errors and beautify it for easy consumption. High-quality content is easily indexed by search engines and shown in the top search results.
8. Handle Robots.txt file Carefully
Of course, search engines themselves do a good job of indexing the site by scanning its pages in order to make them searchable in the future. But, to speed up the website indexing process, use the correct robots.txt. It’s a plain text file that can be created using any editor, which indicate to search robots which pages of your site can be indexed and which can’t.
Always keep in mind that search engines themselves are smart enough to understand which site files carry absolutely no semantic meaning and to exclude them from the index. If this file is present on your website, first of all, search robots will download and analyze it. Based on the received instructions, they gradually index the entire site or specific web pages.
9. Generate High-Quality Backlinks To Your Website
Buying links to a completely new site is not recommended by most digital marketing professionals as it will look too unnatural for search engines. Just think yourself- a site without a week/year, nobody knows about it, but external links appear- how ridiculous it will be?
Once your website becomes old and starts to catch the attention of the targeted audience, take all possible measures to generate high-quality backlinks to your website. It will help search engine bots to land on your website from different web resources, easily analyze the quality of the available materials, and index them in the search engine databases.
10. Submit Comment’s on Other’s Blog With a Backlink To Your Site
Comments made on websites and different online communities that are regularly updated and have no problems with indexing can also help you to increase the indexing of your website or its pages. If you manage to leave a competent and high-quality comment on famous blogs, then it will divert search engine bots to your website and increase the possibility of web-page indexing up to a great extent.
11. Stay Away From Spamming Activities in SEO campaigns
In a general sense, the concept of “spam” has a connotation of annoying and unauthorized action against an Internet user aimed at gaining commercial benefits. Spamming activities in search engine optimization (an abundance of keywords in a content, frequent ads in the comment section of a website, frequent redirects, abuse of keyword density, duplicate content, doorway pages, gibberish content, hidden text, domain spam, page swapping, cyber-squatting, etc,) are intended to deceive not only the end-user but also search engines and its robots.
There are many factors that affect the search engine ranking of a website. Always keep in mind that search spam affects all these factors in an extreme form and brings each element of site optimization to an extraordinary level. So, search engine robots fed up with such websites, see them as a phishing service, and not index them in their databases. So, avoid spamming activities in SEO campaigns. Just compete fairly and increase the possibility of website indexing up to a great extent.
So, now it’s clear that website indexing is the detection of a site by search robots and entering the main and other pages of the site into its database. Before a website or its pages start appearing in the SERPs of different search engines, the search engine bost must index it at first, choose useful pages by its algorithms, and then display them in search results to users based on their keywords. Website indexing is a major problem for folks working in the digital marketing field. It gives them sleepless night because website deindexing means: a website is unavailable to be displayed in SERPs of different search engines. You can use the above-mentioned tips to accelerate the process of website indexing up to a great extent. Good luck!